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"Making brands famous"
Argos Asda Debenhams Halfords Homebase Sainbury's Tesco Travelodge Virgin Atlantic

Teaching you how to write

Writing like Shakespeare requires genius. Writing a good press release requires a recipe.

We run intensive writing courses for in-house PR teams, teaching them how to make their press releases shine. Debenhams and Sainsbury’s now insist that everyone joining their award-winning in-house teams must first complete one of our writing courses. And the list of clients is growing.

We will show you the secret to producing razor-sharp intros, and how to inject pace, flair and colour into each release, so that it commands attention from journalists.

For more information on our writing courses visit

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Unsure of what help you need? Not certain that you need to improve? Send us examples of your recent press releases and we’ll assess them – FREE.


"Changed our way of thinking about PR and taught us new writing skills which have helped us enormously."

Shakila Ahmed, Travelodge